Every child deserves to feel safe.
From the original Good Touch Bad Touch sensor doll to Minni, an AI companion children can actually talk with. Samskar builds dolls that teach safety, values, and good habits in a way a child understands.
Backed by the people who protect children.
It began with a moment no child should face.
Founder Yakara Ganesh saw a child being put at risk in his village, and realised many children simply don't have the words, or the awareness, to recognise unsafe touch or tell a trusted adult.
Samskar's dolls give children those words, gently, in their own language, without ever demonstrating harm. As the founder puts it, “it's people's mindset that needs to change first.”
To empower children with the knowledge and confidence to understand and assert their personal boundaries, so every child feels safe, valued, and protected.
Empowerment
Children learn to make informed decisions and assert their boundaries.
Education
Engaging tools that make good touch and bad touch easy to understand.
Accessibility
For every child, across languages, abilities, and backgrounds.
Advocacy
Raising awareness and driving positive change for child safety.
Three dolls. One idea, growing smarter.
A one-way safety warning, then guided lessons with slokas and values, and now a doll a child can hold a conversation with.
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An AI a parent can trust.
Minni is powered by a language model, but it is walled. It only ever talks with a child about the things a child should hear.
Child-safe topics only
Minni stays inside stories, lessons, morals, and good habits. Off-topic or grown-up subjects are refused, gently.
Strict 18+ restriction
Firm guardrails block adult content and unsafe requests, so conversations never drift where they shouldn't.
Made for parents to trust
You can rely on what Minni will and won't say. The boundaries are built in, not left to chance.
Run a safety programme, at any scale.
We support schools and organisations with bulk supply, multilingual editions, and awareness workshops, the same programme that has already reached 60,000+ children.
Questions parents ask.
Is Minni's AI safe for my child?+
Yes. Minni only ever discusses child-appropriate topics like stories, lessons, morals, and habits, with strict 18+ restrictions and guardrails that refuse unsafe or off-topic requests.
Which languages are supported?+
The range speaks up to 7 Indian languages: English, Telugu, Hindi, Tamil, Kannada, Malayalam, and Konkani. Availability varies by product; each product page lists its own.
Are there editions for children who are blind or deaf?+
Yes. The Good Touch Bad Touch doll comes in a voice edition, a vibration edition for children who are blind, and a light-signal edition for children who are deaf.
How do payment and delivery work?+
You sign in with your mobile number and a one-time OTP, then pay securely through Razorpay (UPI, cards, net-banking, wallets). We ship across India.
Can schools or NGOs order in bulk?+
Yes. We support bulk supply and awareness workshops. Use the schools & NGOs enquiry above and we'll help you plan a programme.